2023-05-05
How to sell hangers
on Amazon Training
There are new employee jointed us for wholesale business on Amazon.
Our
retail team attended training of Amazon. Qingqing said it was a useful
training . They got helpful knowledge of advertising.
Amazon专场培训---方法总结
Amazon专场培训会。本次活动特邀亚马逊广告官方团队，为大家带来广告干货实操课程，独家解密广告打法。
亚马逊广告官方团队分享嘉宾从广告快速推爆款、站外引流、品牌综合营销及数据分析等方面进行分享，助力更多的跨境电商卖家打通品牌出海的成功捷径。现做总结如下：
一、旺季四大广告目标：
1、打造流量入口（展示型推广广告、品牌推广广告）
2、提升购买意向（展示型推广广告、品牌旗舰店）
3、推动转化及购买（商品推广广告）
4、建立品牌忠诚度（品牌旗舰店、展示型推广广告）
二、消费者记住一个品牌，需要5-9次曝光，多次曝光才能让消费者对您的品牌产生认知。
影响曝光的因素：
1、搜索量：站点、类目、搜索词等
2、曝光量：购买按钮赢得率、相关度（顾客是否会点击、购买）、投放条目的搜索量/浏览量、竞价
3、点击量（CTR）：广告素材、广告位、广告设置、Listing
4、销售量（CVR）：Listing质量、流量捍卫、广告设置（流量的精准性）、广告位
三、卖家在开广告之前一定要明确投放PPC广告的目的，也就是广告投词的目的和重要性。
关键词投放主要分为以下几种：
大词、长尾词、品牌关键词、竞品关键词
商品投放主要分为以下几种：
关键词主要来源：
推荐关键词、ASIN标题/TOP Listings、系统推荐、搜索词报告、品牌分析报
907-909, Building 2, Noble Plaza 328, Dunhua Rd, Qingdao, 266034
+86-532-6699 7292 ext 0
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